Marketing and Mobile Financial Services (ePub)

Name: Marketing and Mobile Financial Services
Brand: Taylor & Francis
SKU: 128963193
Price: 53.49 EUR
Availability: OnlineOnly

A Global Perspective on Digital Banking Consumer Behaviour (Sprache: Englisch)

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This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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Aijaz A. Shaikh is a University Lecturer(Marketing) at the University of Jyväskylä, Finland. He has more than 15 years of professional, teaching, and research experience. His research interests include customer behaviour, mobile financial services, shared-economy, social media technologies and their usage.

Heikki Karjaluoto is a Professor of Marketing at the University of Jyväskylä, Finland and the leader of the Digital Marketing Research group. His research interests include customer relationship management, marketing communications, mobile communications, and retail banking.