Marketing communication (ePub)
(Sprache: Englisch)
Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glyndwr University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this...
sofort als Download lieferbar
eBook (ePub)
15.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Marketing communication (ePub)“
Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glyndwr University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. )
The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action.
Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.
The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action.
Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.
Bibliographische Angaben
- Autor: Andreas Leitner
- 2005, 1. Auflage, 19 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638375838
- ISBN-13: 9783638375832
- Erscheinungsdatum: 09.05.2005
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.78 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Marketing communication"
0 Gebrauchte Artikel zu „Marketing communication“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Marketing communication".
Kommentar verfassen