Marketing Communications Industry (ePub)

Gautam Raj Jain, PhD, is Senior Professor and Executive Vice Chairperson, MICA–EDC, at the Mudra Institute of Communications, Ahmedabad, India. He has held various academic positions in premier management schools like the Indian Institute of Management Ahmedabad; Goa Institute of Management, Goa; Entrepreneurship Development Institute of India, Ahmedabad and Academy of Human Resource Development, Ahmedabad. He has also worked as an international consultant to United Nations Industrial Development Organization (UNIDO), International Labour Organization (ILO), United Nations Development Programme (UNDP), the European Union (EU) and PricewaterhouseCoopers (PwC). He has 27 years of academic, research and training experience; has conducted over 25 international workshops in Asian and African countries, in addition to 24 national training workshops in India. He has co-authored three books and published several papers in reputed journals and books. He has also presented several papers at national and international conferences.



Raunica Ahluwalia is a Brand Planner and is associated with the Mudra Communications Pvt. Ltd, New Delhi, India. She has done postgraduation in International Business from IIFT. She is a recipient of MICA’s Post Graduate Diploma in Communications Management and was also one of the fi rst team members at the Entrepreneurship Development Centre at MICA. Working as a project associate, this book was her fi rst attempt to understand the innovative and passionate minds behind the entrepreneurial ventures in the communication industry. Working closely with the entrepreneurs, the desire to start a venture of her own rubbed off on her and she decided to start ‘Think’, her own training centre. She has conducted a series of workshops on self-development, innovative careers and lateral thinking for students and professional bodies.

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