Marketing Fashion Footwear (PDF)
The Business of Shoes
(Sprache: Englisch)
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
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Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.
Featured contributors:
Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog
Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.
Featured contributors:
Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog
Autoren-Porträt von Tamsin McLaren, Fiona Armstrong-Gibbs
Tamsin McLaren is a Senior Lecturer in Marketing at the University of Bath, UK. Her fashion industry experience in management roles with industry leading and global brands alongside consultancy informs her current teaching. Active research areas are the retail environment, brand management and student employability. Practitioner expertise in category and sales management, marketing, product and retail design, and visual merchandising support her current writing, teaching, and research.
Bibliographische Angaben
- Autoren: Tamsin McLaren , Fiona Armstrong-Gibbs
- 2017, 1. Auflage, 208 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1472579321
- ISBN-13: 9781472579324
- Erscheinungsdatum: 04.05.2017
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eBook Informationen
- Dateiformat: PDF
- Größe: 18 MB
- Mit Kopierschutz
Sprache:
Englisch
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