Marketing for the Mental Health Professional (ePub)

Praise for Marketing for the Mental Health Professional: An
Innovative Guide for Practitioners

"This book is packed with useful strategies that have worked for
years and years in the business world. People who follow the advice
here are going to go places."

--Dr. Thomas Phelan, Psychologist and bestselling author of
1-2-3 Magic

"David's book is brilliant! He guides us through our own
resistance and the unquestioned beliefs we have held around
marketing, money, and our profession. Not only have I received a
long-overdue education, David has inspired in me the creativity,
courage, and confidence to create my own vision."

--Melinda Edwards, MD, Psychiatrist

A hands-on guide to building a successful mental health
practice

There is real opportunity for growth, advancement, and overall
success within the mental health profession. Marketing for the
Mental Health Professional helps you acquire and apply the
powerful, proven sales and marketing techniques and strategies
needed to create and cultivate a thriving mental health
practice.

Filled with real-life stories and helpful tips, this book
provides you with the tools to build your practice, including
guidance on:

* Using customer-based selling to create a thriving practice

* Developing effective strategies for engaging clients, building
credibility, and earning loyalty

* Identifying true prospects that will lead to long-term
success

* Using power, influence, and persuasion to help grow your
practice

* Creating an impression and being remembered

* Using Internet technology to start a conversation and build
relevance

A practical guide for professionals looking to achieve long-term
success in the field, Marketing for the Mental Health
Professional proposes a different way of thinking about the
profession. It leverages and incorporates key business, sales, and
marketing principles that "best in class" organizations and
sales/marketing professionals use to generate an increase in market
share, financial wealth, and overall achievement.