Marketing of High-Technology Products and Innovations (PDF)
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and...
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For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.
This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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- Autoren: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
- 2013, 3. Auflage, 552 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292054530
- ISBN-13: 9781292054537
- Erscheinungsdatum: 03.10.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
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