Marketing Plan Example: Virgin Atlantic Little Red (PDF)
(Sprache: Englisch)
Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?
This is a university graded marketing plan for...
This is a university graded marketing plan for...
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Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?
This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)
This marketing plan includes:
-Executive Summary
-Corporate Objectives
-Situation Review
-Competitive Analysis
-Perceptual Map
-Market Segmentation & Targeting
-Key Market Trends
-Detailed SWOT Analysis
-Portfolio Summary (Includes Portfolio Matrix)
-PESTLE Analysis
-Analysis Of The Current Market
-Porters Five Forces Analysis
-Strategic Objectives
-Marketing Mix (7P's)
-Proposed Marketing Budget
This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)
This marketing plan includes:
-Executive Summary
-Corporate Objectives
-Situation Review
-Competitive Analysis
-Perceptual Map
-Market Segmentation & Targeting
-Key Market Trends
-Detailed SWOT Analysis
-Portfolio Summary (Includes Portfolio Matrix)
-PESTLE Analysis
-Analysis Of The Current Market
-Porters Five Forces Analysis
-Strategic Objectives
-Marketing Mix (7P's)
-Proposed Marketing Budget
Bibliographische Angaben
- Autor: James Carter
- 2013, 1. Auflage, 20 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656423792
- ISBN-13: 9783656423799
- Erscheinungsdatum: 02.05.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.20 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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