Marketing Recorded Music (PDF)

Name: Marketing Recorded Music
Brand: Taylor & Francis
SKU: 143242493
Price: 53.49 EUR
Availability: OnlineOnly

How Music Companies Brand and Market Artists (Sprache: Englisch)

Autoren: Tammy Donham , Amy Sue Macy , Clyde Philip Rolston

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Marketing Recorded Music, Tammy Donham, Amy Sue Macy, Clyde Philip Rolston

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This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed.

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This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed.

Autoren-Porträt von Tammy Donham, Amy Sue Macy, Clyde Philip Rolston

Tammy Donham is Associate Professor of Recording Industry Studies at Middle Tennessee State University. She frequently teaches online courses and was the recipient of the 2016 Outstanding Achievement in Instructional Technology Award. Donham is a graduate of Leadership Music (class of 2012), as well as a member of the Country Music Association.

Amy Sue Macy, Professor in the Department of Recording Industry at Middle Tennessee State University, received both her undergraduate degree in music education and her master's degree in business administration from Belmont University. For 15 years, she worked for various labels, including MTM, MCA, Sparrow Records, and the RCA Label Group.

Clyde Philip Rolston is Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Prior to joining the faculty at Belmont University, he was the Vice President of Marketing at Centaur Records, Inc., where he also engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra.