Marketing Strategy For Hotel Business (ePub)
The Secret Of Improving Hotel Marketing Performance in the Tourism Industry
(Sprache: Englisch)
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition...
Digital marketing and conventional marketing are combined with the right strategy to win the competition...
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Produktdetails
Produktinformationen zu „Marketing Strategy For Hotel Business (ePub)“
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Bibliographische Angaben
- Autoren: Murniati , Suryaning Bawono
- 2020, 188 Seiten, Englisch
- Verlag: BookRix
- ISBN-10: 3748768478
- ISBN-13: 9783748768470
- Erscheinungsdatum: 15.12.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 5.45 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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