Marketing the Arts (ePub)
An Introduction
(Sprache: Englisch)
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by...
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Produktdetails
Produktinformationen zu „Marketing the Arts (ePub)“
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
Features include:
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
- market research
- marketing strategy
- value creation
- branding
- customer acquisition
- market distribution
- pricing strategy
- sustaining customers and value
Features include:
- Discussion questions and classroom activities
- Case studies of real life situations
- Commentary by current professional practitioners
- Companion website
Autoren-Porträt von Anthony Rhine
By Anthony Rhine
Bibliographische Angaben
- Autor: Anthony Rhine
- Altersempfehlung: 18 - 28 Jahre
- 2020, 274 Seiten, Englisch
- Verlag: Rowman & Littlefield Publishers
- ISBN-10: 1538128969
- ISBN-13: 9781538128961
- Erscheinungsdatum: 13.05.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 5.62 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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