Marketing Thought (PDF)
Tools, Tactics and Strategies that Drive Results
(Sprache: Englisch)
What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always...
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What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always changed with the times, the socio-political climate, and the prevalent culture.
The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, or a set of challenges, that we face today. It focuses on high-level concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results. These pages show you how some of marketing's brightest stars seek to define the next big idea that will change the face of the industry. You will also gain insight into the role of dynamic marketing professionals who contribute to bringing these ideas to life.
Read the comments from Keynote Speakers Guy Kawasaki and Andy Sernovitz
The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, or a set of challenges, that we face today. It focuses on high-level concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results. These pages show you how some of marketing's brightest stars seek to define the next big idea that will change the face of the industry. You will also gain insight into the role of dynamic marketing professionals who contribute to bringing these ideas to life.
Read the comments from Keynote Speakers Guy Kawasaki and Andy Sernovitz
Autoren-Porträt von Alex Littlewood
Alex Littlewood is the ’07-’08 VP of Marketing communications for SVAMA, and works as a Project Manager at Liquid Agency, a brand strategy consulting and design agency in the Silicon Valley. In his professional career, Alex has worked with a wide range of world class brands including Intel, Adobe, Cisco, Intuit, Visa, Nestle, P&G, Clorox, and many more. Alex has a B.S. in Marketing and Finance from Cal Poly in San Luis Obispo, CA.
Bibliographische Angaben
- Autor: Alex Littlewood
- 2008, Englisch
- ISBN-10: 1600050905
- ISBN-13: 9781600050909
- Erscheinungsdatum: 29.01.2008
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- Dateiformat: PDF
- Größe: 1.04 MB
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Sprache:
Englisch
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