Marketing without Advertising / Routledge Advances in Management and Business Studies (PDF)
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Emilio Morales is the former Director of Marketing for CIMEX, S.A., the largest Cuban company in the retail and wholesale business. Born, raised, and educated in Cuba, he worked there until 2006 before moving to Miami. He holds a B.S. in Computer Science, a Masters in Marketing, and an MBA.
Joseph L. Scarpaci is Associate Professor at West Liberty University, and former Professor of Urban Affairs and Planning (1989-2003) in the School of Public and International Affairs at Virginia Tech.
- Autoren: Emilio Morales , Joseph Scarpaci
- 2011, 1. Auflage, 252 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136481036
- ISBN-13: 9781136481031
- Erscheinungsdatum: 21.12.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 4.75 MB
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