Mass Customization and Footwear: Myth, Salvation or Reality? (PDF)

Sergio Dulio has almost twenty years of experience in the footwear sector, including 10 years involvement in research projects. His main focus of research is mass customization and footwear. He graduated, magna cum laude, in aerospace engineering at the Polytechnic of Milan in 1981 and went on to specialize in fluid dynamics attending a master course at an important NATO funded research institute in Belgium. In 2003 he was appointed by CNR - ITIA to organize, install and activate a Design and Mass Customization Laboratory in Vigevano, Italy, where a pilot plant for the production of customized shoes was put into operation. The pilot plant was managed as a real shoe factory, using the technologies developed in the EUROShoE project and manufacturing a few hundreds pairs of personalized shoes. This task was completed at the end of 2004. He was also the Technical Project Manager of an even larger footwear research project funded by the EU (the CECmadeShoe project, involving 54 partners and a budget of 21 million Euros) aimed at the development of new materials, processes and product concepts for footwear in the new century. Sergio Dulio, works as a high-level technical consultant, both for ANCI (the Italian Association of Footwear Manufacturers) and ASSOMAC (the Italian Association of shoe machinery producers) with the task ofsupporting these two organizations in the formulation and activation of their strategic plans in the areas of technological research and innovation. He is also an independent consultant in the field of mass customization in footwear, supporting shoe manufacturers and retailers in their strategies for the introduction of MC in their business.