Mastering the New Media Landscape (ePub)
Embrace the Micromedia Mindset
(Sprache: Englisch)
The New Way to Get Noticed
The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands...
The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands...
sofort als Download lieferbar
eBook (ePub)
18.99 €
9 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Mastering the New Media Landscape (ePub)“
The New Way to Get Noticed
The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media-earned, owned, and rented-and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media-earned, owned, and rented-and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Autoren-Porträt von Barbara Cave Henricks, Rusty Shelton
Barbara Cave Henricks, founder and president of Cave Henricks Communications, has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Larry Bossidy, Ram Charan, John Bogle, Maria Bartiromo, and Marcus Buckingham.
Bibliographische Angaben
- Autoren: Barbara Cave Henricks , Rusty Shelton
- 2016, 1. Auflage, 192 Seiten, Englisch
- Verlag: Berrett-Koehler Publishers
- ISBN-10: 1626565821
- ISBN-13: 9781626565821
- Erscheinungsdatum: 07.03.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.54 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Mastering the New Media Landscape"
0 Gebrauchte Artikel zu „Mastering the New Media Landscape“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Mastering the New Media Landscape".
Kommentar verfassen