Maximize Your Social (PDF)
A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
(Sprache: Englisch)
Create and maintain a successful social media strategy for
your business
Today, a large number of companies still don't have a strategic
approach to social media. Others fail to calculate how effective
they are at social media, one of the critical...
your business
Today, a large number of companies still don't have a strategic
approach to social media. Others fail to calculate how effective
they are at social media, one of the critical...
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Create and maintain a successful social media strategy for
your business
Today, a large number of companies still don't have a strategic
approach to social media. Others fail to calculate how effective
they are at social media, one of the critical components of
implementing any social media strategy. When companies start
spending time and money on their social media efforts, they need to
create an internal plan that everyone can understand. Maximize
Your Social offers a clear vision of what businesses need to do
to create--and execute upon--their social media for
business road map.
* Explains the evolution of social media and the absolute
necessity for creating a social media strategy
* Outlines preparation for, mechanics of, and maintenance of a
successful social media strategy
* Author Neal Schaffer was named a Forbes Top 30 Social
Media Power Influencer, is the creator of the AdAge Top 100
Global Marketing Blog, Windmill Networking, and a global social
media speaker
Maximize Your Social will guide you to mastery of
social media marketing strategies, saving you from spending a chunk
of your budget on a social media consultant. Follow Neal Schaffer's
advice, and you'll be able to do it yourself--and do it
right.
your business
Today, a large number of companies still don't have a strategic
approach to social media. Others fail to calculate how effective
they are at social media, one of the critical components of
implementing any social media strategy. When companies start
spending time and money on their social media efforts, they need to
create an internal plan that everyone can understand. Maximize
Your Social offers a clear vision of what businesses need to do
to create--and execute upon--their social media for
business road map.
* Explains the evolution of social media and the absolute
necessity for creating a social media strategy
* Outlines preparation for, mechanics of, and maintenance of a
successful social media strategy
* Author Neal Schaffer was named a Forbes Top 30 Social
Media Power Influencer, is the creator of the AdAge Top 100
Global Marketing Blog, Windmill Networking, and a global social
media speaker
Maximize Your Social will guide you to mastery of
social media marketing strategies, saving you from spending a chunk
of your budget on a social media consultant. Follow Neal Schaffer's
advice, and you'll be able to do it yourself--and do it
right.
Autoren-Porträt von Neal Schaffer
NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age's Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA(TM) in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.
Bibliographische Angaben
- Autor: Neal Schaffer
- 2013, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118756630
- ISBN-13: 9781118756638
- Erscheinungsdatum: 06.09.2013
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- Größe: 3.11 MB
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Sprache:
Englisch
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