Measuring the Networked Nonprofit (ePub)

Figures and Tables xi Foreword by Laura Arrillaga-Andreessen xiii Preface: The Queen of Nonprofi ts Meets the Goddess of Measurement xvii Acknowledgments xxiii The Authors xxvii PART ONE : Introduction of Concepts 1 ONE The Secret Sauce for Nonprofi ts: Networked Strategies + Measurement = Amazing Success 3 TWO The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13 PART TWO : Basic Measurement Principles, How-Tos, and Best Practices 27 THREE Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29 FOUR Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41 FIVE Don't Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59 SIX The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77 SEVEN How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99 EIGHT Measurement Tools: How to Choose and Use the Right Tool for the Job 119 NINE Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151 PART THREE : Advanced Measurement Concepts and Practices for Networked Nonprofits 171 TEN Measuring What Really Matters: The Importance and Measurement of Relationships 173 ELEVEN Understanding, Visualizing, and Improving Networks 187 TWELVE Influence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203 THIRTEEN How to Be Naked and Measure It: Transparency Is a Networked Nonprofit's Best Friend 221 FOURTEEN Measuring the Impact of the Crowd 235 Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245 Appendix A: Measuring Relationships and Relationship Research 247 Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251 Appendix C:

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

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