Media and Entertainment Industry Management (PDF)

Name: Media and Entertainment Industry Management
Brand: Taylor & Francis
SKU: 153037221
Price: 55.49 EUR
Availability: OnlineOnly

How to Integrate Business and Management with Creativity and Imagination (Sprache: Englisch)

Autor: Sunghan Ryu

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Media and Entertainment Industry Management, Sunghan Ryu

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Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.

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Autoren-Porträt von Sunghan Ryu

Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.