Media Convergence Handbook - Vol. 2 / Media Business and Innovation (PDF)
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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Cinzia Dal Zotto is Professor of Media Management at the Faculty of Economics and Business of the University of Neuchâtel, Switzerland. Before that she was Research Director at the Media Management and Transformation Centre at the Jönköping International Business School in Sweden. Dal Zotto received her PhD in Organizational and Human Resource Development at the University of Regensburg in Germany. Between 2001 and 2003 she had a post doc scholarship funded by the German Ministry of Education and her research dealt with new ventures' growth in the media sector. Within that period she was also visiting scholar at UC Berkeley. Dal Zotto has published in the fields of organizational behavior, human resource management, entrepreneurship and strategy. She has taught at universities in various countries including Germany, France, Italy, UK, India, and South Africa.
- 2016, 1st ed. 2016, 473 Seiten, Englisch
- Herausgegeben: Artur Lugmayr, Cinzia Dal Zotto
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3642544878
- ISBN-13: 9783642544873
- Erscheinungsdatum: 11.05.2016
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- Größe: 9.51 MB
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