Millennial Global Edge (ePub)

Short Book Description Ayse Oge's book 'The Millennial Global Edge' aims towards this powerful generation - to encourage them to step into the critical roles that are waiting for them and help them achieve success in the global business industry. Millennials are typically exposed to many cultures through school, travel, and social media - and as a result, they are innovative and continuously seeking new opportunities and experiences. Unlike the baby boomer generation, millennials have mastered the new age of technology, which gives them an upper hand in the ability to affect social change and have an economic impact. Millennials are also in the phase of life that involves increased economic activity, as they settle down and start families. This means that they are continually making purchases and always on the lookout for the newest trends. Since they know what sells, they can offer a unique perspective on how a company or brand should market their product/service to reach global consumers. What You Will Learn in This Book: Benefits of International Trade Power of Millennials: The Best Kept Secret in Global Business International Business Assessment & Planning E-Commerce: Unlocking the Power of World Markets Cultural Differences International Trade Careers and Jobs The Art and Science of Global Leadership Millennials are the perfect candidate for international business, because, simply put, they can change the world. After all, who better to sell to millennials than other millennials? Ayse Oge's book, 'The Millennial Global Edge,' encourages and inspires this powerful generation to assume the leadership positions they deserve around the globe.