National Brands and Global Markets (ePub)

Name: National Brands and Global Markets
Brand: Taylor & Francis
SKU: 146817705
Price: 53.49 EUR
Availability: OnlineOnly

An Historical Perspective (Sprache: Englisch)

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Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that...

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Nikolas Glover is an associate professor and senior lecturer in the Department of Economic History, Uppsala University. His research has dealt with, among other things, public diplomacy, advertising history, and business history. His recent publications include 'Marketing Internationalism in an Era of Globalisation - The Swedish-South African Partnership Week, November 1999' in Culture Unbound (2021), and, with Andreas Mørkved Hellenes, 'A "Swedish Offensive" at the World's Fairs: Advertising, Social Reformism and the Roots of Swedish Cultural Diplomacy, 1935-1939', Contemporary European History (2020).

David M. Higgins is a professor in the accounting and finance division at Newcastle University, UK. He has published numerous articles on the evolution of trade mark and merchandize mark protection from the nineteenth century, and he is the author of Brands, Geographical Origin, and the Global Economy (2018).