New Media and Public Opinion (ePub)
Twelve Key Issues
Based on the new context, new trends and new challenges in the study of new media and public opinion, the whole book is closely linked to the spirit of the series of speeches delivered by the general secretary on the work of news public opinion. The book...
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Based on the new context, new trends and new challenges in the study of new media and public opinion, the whole book is closely linked to the spirit of the series of speeches delivered by the general secretary on the work of news public opinion. The book discusses about the new problems of public opinion research under the influence of new media, the new features of public opinion ecology and new paradigm of public opinion guidance. The book is divided into three sections, history, time and space, network and reconstruction, method and guidance. Monographic studies are carried out on twelve key issues, such as the core connotation of public opinion, the evolution principles of public opinion, the features of public opinion on social media and the paradigm shift of public opinion guidance. This book attempts to explore the frontier issues of public opinion research from the theoretical level, describes the public opinion ecology under the environment of new media from the realistic level and offers possible ways for the adjustment of Chinese public opinion from the practical level. It is not only suitable for public opinion researchers and observers, but also useful for news media practitioners.
Bibliographische Angaben
- Autor: Zhang Zhi'an
- 2016
- ISBN-10: 756571867X
- ISBN-13: 9787565718670
- Erscheinungsdatum: 01.11.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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