No-Fail Retail (ePub)
Merchandising Techniques for Stores
(Sprache: Englisch)
This book presents a practical approach to ensuring your retail stores success with consumers.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and...
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and...
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Produktinformationen zu „No-Fail Retail (ePub)“
This book presents a practical approach to ensuring your retail stores success with consumers.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.
Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.
Learn how to:
pick the best location to locate a store;
make your exterior design inviting;
set up an ideal atmosphere for purchasing;
understand about gondola arrangement and planograms;
analyze your customers
conduct different types of promotions.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.
Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.
Learn how to:
pick the best location to locate a store;
make your exterior design inviting;
set up an ideal atmosphere for purchasing;
understand about gondola arrangement and planograms;
analyze your customers
conduct different types of promotions.
Autoren-Porträt von Regina Blessa
Regina Blessa, a pioneer of merchandising in South America who has worked with some of the worlds leading companies, provides proven methods to help consumers interact with products at the point of purchase.Get the guidance you need to meet the changing needs of consumers and boost profits with No-Fail Retail.
Bibliographische Angaben
- Autor: Regina Blessa
- 2015, 214 Seiten, Englisch
- Verlag: iUniverse
- ISBN-10: 1491756357
- ISBN-13: 9781491756355
- Erscheinungsdatum: 24.11.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 11 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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