North American Perspectives on the Development of Public Relations / National Perspectives on the Development of Public Relations (PDF)

Name: North American Perspectives on the Development of Public Relations / National Perspectives on the Development of Public Relations
Brand: Palgrave Macmillan
SKU: 83546697
Price: 53.49 EUR
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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.....

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The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of PublicRelations: Other Voices series makes a major contribution to the wider knowledge of PR's history.

Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

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2016, 1st ed. 2017, 141 Seiten, Englisch
Herausgegeben: Tom Watson
Verlag: Palgrave Macmillan
ISBN-10: 1349950440
ISBN-13: 9781349950447
Erscheinungsdatum: 09.12.2016

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