Not All Claps and Cheers (ePub)

Dr. François Maon received his PhD in 2010 from Catholic University of Louvain (Louvain School of Management). After a visiting scholarship at the University of California, Berkeley, he now works as an Associate Professor at IESEG School of Management where he teaches strategy, business ethics, and corporate social responsibility. He is widely published in academic journals and books including Journal of Business Ethics and A Stakeholder Approach to Corporate Social Responsibility.

Dr. Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. Dr. Lindgreen received his PhD from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.

Dr. Joëlle Vanhamme is Professor at the Edhec Business School. Dr. Vanhamme received her PhD from the Catholic University of Louvain. She has been Assistant Professor at Rotterdam School of Management, Associate Professor at IESEG School of Management, and a Visiting Scholar with Delft University of Technology, Eindhoven University of Technology, Hull University's Business School, Lincoln University, and the University of Auckland's Business School. Her research has appeared in journals including Business Horizons, California Marketing Review, Industrial Marketing Management, and International Journal of Research in Marketing.

Dr. Robert J. Angell is a Lecturer and Associate Professor in Marketing Research at Cardiff University. After working as a research executive for the Ordnance Survey, he went on to participate in research projects in Beijing and New York. Dr. Angell previously worked as a lecturer at Plymouth University where he also earned his PhD in marketing and statistics. An accomplished consultant and educator, Dr. Angell is

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