One Day We Would Debut A New Marketing Message (ePub)

On October 4, 2011, the press conference expected by tens of thousands of "Apple followers" was held as scheduled. However, what disappointed "apple fans" was that the press conference did not take place as expected - launching the new generation iPhone 5 - but only launching the iPhone 4S upgraded from iPhone 4. , and all information about iPhone 5 continues to be kept behind a veil of secrecy.

Finally, when will the iPhone 5 be announced, what will be new, what will it look like... all of these questions make believers extremely curious. The internet appeared full of images believed to be of the iPhone 5, then mysteriously disappeared again, and there were even sketches of this product left behind by S.Jobs. when leaving... It all makes people's fantasies about iPhone 5 richer than ever.

According to a source familiar with the news, all people involved in the iPhone 5 are "locked up" in a completely closed basement in the US, including a full kitchen, bedroom, and gym. Sports, product research, design, website editing... all are in a "secret room", not allowed to contact the outside until the moment the iPhone 5 is released.

The hidden iPhone 5 refuses to be released, what is Apple planning to do? Is it true that their product is not yet finished or is this their tactic? Why do they have to apply product security measures? In fact, this is just a strategy to announce the company's products. Someone has summarized the new product announcement strategy that Apple has applied over the years as follows: