Packaging Baseball (PDF)
How Marketing Embellishes the Cultural Experience
(Sprache: Englisch)
Much more than a game occurring between the white lines in a ballpark, today's Major League Baseball also exists in the media, bobblehead giveaways, and mobile device apps. Issues of globalization, race and ethnicity, nationality, legacy making, and...
Leider schon ausverkauft
eBook
21.21 €
10 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Packaging Baseball (PDF)“
Much more than a game occurring between the white lines in a ballpark, today's Major League Baseball also exists in the media, bobblehead giveaways, and mobile device apps. Issues of globalization, race and ethnicity, nationality, legacy making, and marketing are essential to understanding the complex and global product that MLB has become. This work examines the modern realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways to the ballpark atmosphere, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing Major League Baseball as a global game. As shown here, the fan, corporation, player, media, owner, and team combine to create the experience of Major League Baseball as both an entertainment event and a money-making machine.
Autoren-Porträt von Mathew J. Bartkowiak, Yuya Kiuchi
Mathew J. Bartkowiak is an assistant professor of English at the University of Wisconsin at Marshfield-Wood County. His research interests include popular culture studies, music, social change and development, and the counterculture. His work can be found in such publications as the Journal of Popular Culture and the Journal for the Study of Radicalism. Yuya Kiuchi is an assistant professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. He is also an editorial advisory board member for the Journal of Popular Culture.
Bibliographische Angaben
- Autoren: Mathew J. Bartkowiak , Yuya Kiuchi
- 2012, Englisch
- ISBN-10: 0786492511
- ISBN-13: 9780786492510
- Erscheinungsdatum: 25.06.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 9.61 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Packaging Baseball"
0 Gebrauchte Artikel zu „Packaging Baseball“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Packaging Baseball".
Kommentar verfassen