Packaging Design (PDF)
Successful Product Branding from Concept to Shelf
(Sprache: Englisch)
How to create packaging designs for consumer brands that
effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf
is the most comprehensive resource of practical and professional
information...
effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf
is the most comprehensive resource of practical and professional
information...
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How to create packaging designs for consumer brands that
effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf
is the most comprehensive resource of practical and professional
information for creating packaging designs that serve as the
marketing vehicles for consumer products. Packed with real-world
advice, step-by-step descriptions of the creative process, and
all-important insights into the stakeholders, the design process,
and the production process, this book illuminates the business of
packaging design like no other.
Whether you're a designer, brand manager, or packaging
manufacturer, the highly visual coverage in Packaging Design will
be useful to you, as well as everyone else involved in the
packaging design process. In one convenient book, you'll
find:
* Insightful images of the design process, design concepts,
three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging
designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory
issues
* Useful appendices with advice on portfolio development and
professional practice guidelines
effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf
is the most comprehensive resource of practical and professional
information for creating packaging designs that serve as the
marketing vehicles for consumer products. Packed with real-world
advice, step-by-step descriptions of the creative process, and
all-important insights into the stakeholders, the design process,
and the production process, this book illuminates the business of
packaging design like no other.
Whether you're a designer, brand manager, or packaging
manufacturer, the highly visual coverage in Packaging Design will
be useful to you, as well as everyone else involved in the
packaging design process. In one convenient book, you'll
find:
* Insightful images of the design process, design concepts,
three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging
designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory
issues
* Useful appendices with advice on portfolio development and
professional practice guidelines
Autoren-Porträt von Marianne R. Klimchuk, Sandra A. Krasovec
MARIANNE ROSNER KLIMCHUK is Associate Chair of the PackagingDesign Department at the Fashion Institute of Technology (FIT) in
New York City. She's a frequent lecturer and contributor to
industry magazines.
SANDRA A. KRASOVEC is Assistant Professor of Packaging
Design at FIT and principal of Krasovec Design in New York
City.
Bibliographische Angaben
- Autoren: Marianne R. Klimchuk , Sandra A. Krasovec
- 2012, 1. Auflage, 272 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118501802
- ISBN-13: 9781118501801
- Erscheinungsdatum: 13.07.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 59 MB
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Sprache:
Englisch
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