Packaging Design (ePub)

The fully updated single-source guide to creating successful
packaging designs for consumer products

Now in full-color throughout, Packaging Design, Second
Edition has been fully updated to secure its place as the most
comprehensive resource of professional information for creating
packaging designs that serve as the marketing vehicles for consumer
products. Packed with practical guidance, step-by-step descriptions
of the creative process, and all-important insights into the
varying perspectives of the stakeholders, the design phases, and
the production process, this book illuminates the business of
packaging design like no other.

Whether you're a designer, brand manager, or packaging
manufacturer, the highly visual coverage in Packaging Design
will be useful to you, as well as everyone else involved in the
process of marketing consumer products. To address the most current
packaging design objectives, this new edition offers:

* Fully updated coverage (35 percent new or updated) of the
entire packaging design process, including the business of
packaging design, terminology, design principles, the creative
process, and pre-production and production issues

* A new chapter that puts packaging design in the context of
brand and business strategies

* A new chapter on social responsibility and sustainability

* All new case studies and examples that illustrate every phase
of the packaging design process

* A history of packaging design covered in brief to provide a
context and framework for today's business

* Useful appendices on portfolio preparation for the student and
the professional, along with general legal and regulatory issues
and professional practice guidelines