Packaging Life (ePub)

Name: Packaging Life
Brand: Sage Publications
SKU: 104354196
Price: 34.99 EUR
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Cultures of the Everyday (Sprache: Englisch)

Autor: Pramod K Nayar

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Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life-health, comfort, risk and mobility-as manifest in public culture. The book explores the commodification of these aspects, arguing that our...

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The author explores how notions of 'good' health, 'cosmopolitan' identities, and 'luxurious' lifestyles are constructed, arguing that such constructions, or what this book calls 'packaging', encourage us to buy particular commodities, adopt certain lifestyles, assimilate specific political beliefs and develop significant anxieties. Discourses, he suggests, morph into consumer practices, where particular kinds of bodies, objects, and practices are established as the norm-safe, stylish and cosmopolitan-so that they appear natural, legitimate and desirable and lead us, consumers, to buy, practice, believe in and adopt them. He also analyzes or tries to 'unpack' this underlying discourse within images, rhetoric, narratives and representations so that we understand the politics behind them.

'Unpacking' cultural politics, this book demonstrates, is the disentangling of the insidious regulatory frames of representation so that we generate dissident reading practices for public culture. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies will find it highly engaging as well as provocative.

Autoren-Porträt von Pramod K Nayar

Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 1600–1920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, ‘cool’, posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India.

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Bibliographische Angaben

Autor: Pramod K Nayar
2009, 248 Seiten, Englisch
Verlag: Sage Publications
ISBN-10: 9352802160
ISBN-13: 9789352802166
Erscheinungsdatum: 17.11.2009

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Dateiformat: ePub
Größe: 0.68 MB
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Englisch

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