Passionate and Profitable (PDF)

"I've always said that education without execution is just
entertainment - and Lior illustrates this beautifully in his
book. It is important to learn HOW to implement a successful
Customer focus strategy and you need knowledge and process to do it
well. Read this book and learn."--Tim Sanders, Author of "Love
is The Killer App"

"Lior brings original thought to the world of business, ideas
drawn from reality, based on solid observations with the clear
objective of helping people make money. Read this and
profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and
President Vass Consulting

"You might not like this book. It's not filled with easy
shortcuts and feel-good platitudes. BUT, when you're ready to walk
the walk and not just talk the talk) about treating your customers
right and growing your business, Lior's book is a fine place to
start down that rarely-followed, very profitable path."--Seth Godin
Author, Purple Cow & Free Prize Inside

"Lior Arussy is a true customer advocate. This book is a
must-read for anyone who knows that the only sustainable
competitive advantage is to create a unique and meaningful customer
experience."--Ginger Conlon, Editor-in-Chief, CRM
magazine

According to Strativity's 2003 CEM global study, 45% of
executives surveyed do not believe they deserve the
customer's loyalty. Following a decade of customer-centric
books, the market is in a state of crises with over 50% customer
focused projects fail. Passionate and Profitable is a new
book that takes a critical look at the state of the
companies' commitment to customers and exposes the fatal
mistakes companies make and the lip service they pay to their
customers.

Full of examples and statistics, Passionate and
Profitable argues that customer strategies success depends on
making serious tough choices and not cosmetic works. It is those
tough trade offs that will help companies unleash their passion for
customers and in return, increase their profitability and
sales.