Pay No Attention to That Man Behind the Curtain (ePub)
How Technology Has Made Traditional Advertising Obsolete
(Sprache: Englisch)
So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason:...
Leider schon ausverkauft
eBook
11.99 €
5 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Pay No Attention to That Man Behind the Curtain (ePub)“
So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s.
The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone.
In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone.
In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
Autoren-Porträt von Patrick Griffin
Patrick Griffin has provided advertising, marketing, and media strategy for numerous national and international brands including Anheuser–Busch, Coca-Cola, Cigna HealthCare and Sweet Baby Ray’s Barbecue Sauce, a division of Ken’s Foods. He’s also been a campaign media consultant to two presidents.Kevin Flynn is the author of the true crime book Wicked Intentions and co-author of Our Little Secret. An Emmy-award winning journalist with nearly twenty years in radio and television, he is now a public relations manager at Griffin York & Krause.
Bibliographische Angaben
- Autor: Patrick Griffin
- 2010, 212 Seiten, Englisch
- Verlag: iUniverse
- ISBN-10: 1450219489
- ISBN-13: 9781450219488
- Erscheinungsdatum: 27.04.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.34 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Pay No Attention to That Man Behind the Curtain"
0 Gebrauchte Artikel zu „Pay No Attention to That Man Behind the Curtain“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Pay No Attention to That Man Behind the Curtain".
Kommentar verfassen