Business Model Book, The / Pearson Business (PDF)
Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test,...
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Business models are the beating heart of your firm's value proposition.
Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.
Every company has a business model. When the business model works, the company creates value.
Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time—so should your business model.
- Understand how and why business models matter to your organisations success
- Learn how to evaluate and test business models to identify the most appropriate model
- Use the business model life-cycle approach to keep your business model relevant and successful.
"Clever, innovative, and simple -- a must read workbook for entrepreneurs!”
Charles CHEN Yidan, Co-Founder, Tencent Holdings.
"Buy it. Read it. Most importantly, use it!”
John Mullins, London Business School, Author of The Customer-Funded Business and The New Business Road Test.
"This may well turn out to be your scrapbook for business models. An excellent resource that will get your ideas flowing!”
Shane Corstorphine, VP, Regional Growth (Global Regions) and General Manager (Americas), Skyscanner.
In 10 years of entrepreneurial activity, he co-founded three life science ventures spun-out of universities. One of those ventures, Nerites Corporation, was purchased by Kensey-Nash (Royal DSM, NA) for $20 million in 2011. He managed multiple angel networks, facilitating more than $10 million of seed investments into early stage technology firms. His experience includes Advisory Boards and Directorships, as well as pro bono mentoring of technology and social entrepreneurs around the world, including ventures in the US, UK, and India. In 2013 he was selected to join Young Academy Scotland, part of the Royal Academy of Edinburgh, in recognition of scholarship and contribution to the entrepreneurial community. He was also selected by MIT to participate in the Skolkovo Institute Ideas Lab (Moscow), and his research project on entrepreneurial ecosystems was subsequently funded by Skolkovo. In addition to his research on business models, he has published articles online and in practice journals, including "Agile Business Model Innovation" in European Business Review.
Gerard (Gerry) George is Dean and Lee Kong Chian Chair Professor of Innovation and Entrepreneurship at Lee Kong Chian School of Business at Singapore Management
He serves on the board of AACSB International. The Association to Advance Collegiate Schools of Business is the world's largest business education network connecting students, academia, and business to advance business education worldwide. For his contribution to further education and research, Gerry was awarded Fellowship of the City & Guilds of London Institute.
His books (with Adam) introduce a narrative approach on how entrepreneurs conceive and change business models to make an implausible idea into a viable growth opportunity, Models of Opportunity: How Entrepreneurs Design Firms to Achieve the Unexpected, (Cambridge University Press 2012). Inventing Entrepreneurs: Technology Innovators and their Entrepreneurial Journey (Pearson Prentice Hall 2009) addresses the human side of innovation and technology commercialization.
- Autor: Adam J. Bock
- 2018, 1. Auflage, 296 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292135719
- ISBN-13: 9781292135717
- Erscheinungsdatum: 09.01.2018
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