The Contagious Commandments (ePub)

Name: The Contagious Commandments
Brand: Penguin Books Ltd
SKU: 100774632
Price: 14.99 EUR
Availability: OnlineOnly

Ten Steps to Brand Bravery (Sprache: Englisch)

Autoren: Paul Kemp-Robertson , Chris Barth

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The Contagious Commandments, Paul Kemp-Robertson, Chris Barth

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

Autoren-Porträt von Paul Kemp-Robertson, Chris Barth

Paul Kemp-Robertson co-founded the now globally renowned creative and strategic intelligence resource, Contagious, in 2004. Previously, he worked in commercials production and was part of the launch team behind the marketing creativity magazine Shots before going on to become editor, and was later Leo Burnett's worldwide director of creative resources. Paul has written for publications including Business 2.0 and the Guardian and his TEDGlobal talk on alternative currencies has been viewed over one million times. He has a Masters degree from the University of London.

Chris Barth is a senior strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America, including trend briefings, research reports, creative capabilities training, innovation workshops and collaborative strategic initiatives. Prior to joining Contagious in 2013, Chris worked as a staff writer at Forbes, where he also produced Steve Forbes' Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In the past, he has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions.

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Bibliographische Angaben

Autoren: Paul Kemp-Robertson , Chris Barth
2018, Englisch
Verlag: Penguin Books Ltd
ISBN-10: 0241328985
ISBN-13: 9780241328989
Erscheinungsdatum: 01.11.2018

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Dateiformat: ePub
Größe: 1.53 MB
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Sprache:

Englisch

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Few have had their finger on the pulse of marketing in this brave new landscape quite like Paul Kemp-Robertson and the team at Contagious.

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