Perspectives in Marketing, Innovation and Strategy (PDF)
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
Subhadip Roy is an associate professor of Marketing at the Indian Institute of Management, Ahmedabad, India. He has a PhD in marketing from the ICFAI University Dehradun. His research papers have appeared in reputed journals. He is also an avid case writer and his cases have appeared in case databases such as the Ivey Case Collection, Emerald Emerging Market Case Studies, the Case Journal and ET cases among others. His areas of interest are advertising, brand management and marketing research.
Satyajit Chakrabarti is the Director of Institute of Engineering & Management, Kolkata, India. He obtained his PhD in Nanotechnology from the National Institute of Technology and a Master's in Computer Science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents filed in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and
Dipak Saha is currently associated as an Experienced Professor of Marketing with a demonstrated history of leadership in the marketing discipline with the Department of Management, Institute of Engineering & Management, Kolkata, India, and has over 19 years of corporate and academic experience. He obtained his PhD from the University of North Bengal. He has published several articles in reputed and renowned scholarly journals. He is the co- author of the textbook, Marketing: A Conceptual Framework. He is a consultant and trainer in the field of Critical Thinking @Workplace and Strategic Management Decisions. He is the recipient of the AMP- Academic Excellence Award 2020 from the Academy of Management Professionals, India. His areas of interest are marketing analytics, consumer behaviour and brand management.
Rabin Mazumder is a professor of Economics and Head of the Department of Management, Institute of Engineering & Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 17 years of academic experience. His research papers have appeared in reputed journals. His book chapters have been published in various publications. He also authored two books on Economics at the secondary and undergraduate levels. His areas of interest are development economics, consumer behaviour and brand management.
- 2023, 1. Auflage, 294 Seiten, Englisch
- Herausgegeben: Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
- Verlag: Taylor & Francis
- ISBN-10: 1000961230
- ISBN-13: 9781000961232
- Erscheinungsdatum: 29.09.2023
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