Perspectives on Public Relations Research (PDF)
(Sprache: Englisch)
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international...
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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:-
· the contribution of public relations to strategic management in organizations
· the feminization of public relations and its subsequent impact on the role played by women in the PR profession
· the function of rhetorical study in our understanding of modern corporate dialogue
· international perspectives of public relations and the impact of culture on contemporary PR practice
· historical-German perspectives of public relations
Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.
· the contribution of public relations to strategic management in organizations
· the feminization of public relations and its subsequent impact on the role played by women in the PR profession
· the function of rhetorical study in our understanding of modern corporate dialogue
· international perspectives of public relations and the impact of culture on contemporary PR practice
· historical-German perspectives of public relations
Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.
Bibliographische Angaben
- Autoren: Dejan Vercic , Danny Moss , Gary Warnaby
- Englisch
- Verlag: Taylor & Francis Group Plc
- ISBN-10: 0203192958
- ISBN-13: 9780203192955
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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Englisch
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