Persuasive Signs / Approaches to Applied Semiotics Bd.4 (PDF)
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly...
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
- Autoren: Ron Beasley , Marcel Danesi
- 2010, Reprint 2010, 204 Seiten, Englisch
- Verlag: Walter de Gruyter
- ISBN-10: 3110888009
- ISBN-13: 9783110888003
- Erscheinungsdatum: 14.12.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 57 MB
- Ohne Kopierschutz
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