Strategic Planning for Public Relations (ePub)
Beginning the Journey
(Sprache: Englisch)
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be...
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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
Autoren-Porträt von Tricia Hansen-Horn, Adam E. Horn
Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations: From Theory to Practice (2008).Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.
Bibliographische Angaben
- Autoren: Tricia Hansen-Horn , Adam E. Horn
- 2013, 1. Auflage, 268 Seiten, Englisch
- Verlag: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1454190000
- ISBN-13: 9781454190004
- Erscheinungsdatum: 01.05.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.72 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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