Philosophy of Marketing (PDF)

Name: Philosophy of Marketing
Brand: Taylor & Francis
SKU: 139674167
Price: 52.99 EUR
Availability: OnlineOnly

The New Realist Approach (Sprache: Englisch)

Autoren: Matteo Giannasi , Francesco Casarin

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Philosophy of Marketing, Matteo Giannasi, Francesco Casarin

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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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Autoren-Porträt von Matteo Giannasi, Francesco Casarin

Matteo Giannasi is Adjunct Professor of Philosophy, Critical Thinking, Cultural Heritage and Tourism Supply, and Cultural Policies, at Ca' Foscari University Venice, Italy. He is also education and audience development consultant for cultural institutions.

Francesco Casarin is Full Professor of Marketing and director of the Management of Arts and Culture Lab, Department of Management, Ca' Foscari University Venice, Italy.