Place Branding (ePub)
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Chiara Mauri is Professor of Business Economics at LIUC - Universit^ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universit^ Bocconi, Milan, Italy.
T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK.
Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.
- 2019, 1. Auflage, 354 Seiten, Englisch
- Herausgegeben: Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar
- Verlag: Taylor & Francis
- ISBN-10: 1317080645
- ISBN-13: 9781317080640
- Erscheinungsdatum: 28.11.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 21 MB
- Ohne Kopierschutz
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