Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women (PDF)
(Sprache: Englisch)
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically...
Leider schon ausverkauft
eBook
33.08 €
16 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women (PDF)“
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "e;tales from the trenches,"e; she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Bibliographische Angaben
- Autor: Bernice Kanner
- 2004, 288 Seiten, Englisch
- ISBN-10: 0071457178
- ISBN-13: 9780071457170
- Erscheinungsdatum: 22.04.2004
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women"
0 Gebrauchte Artikel zu „Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women".
Kommentar verfassen