Political Marketing and the Election of 2020 (PDF)
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book were originally published in the Journal of Political Marketing.
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This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book were originally published in the Journal of Political Marketing.
Bruce I. Newman is a Professor of Marketing and Wicklander Fellow in Business Ethics in the Department of Marketing at the Kellstadt Graduate School of Business at DePaul University, Chicago, USA. Dr. Newman is the author/editor of several books and articles on political marketing, most recently Brand (2018 with Todd P. Newman), The Marketing Revolution in Politics (2016), and The Marketing of the President (1994). He is the Editor-in-Chief of the Journal of Political Marketing and former Advisor to the Clinton White House in 1995-96.
- 2023, 1. Auflage, 102 Seiten, Englisch
- Herausgegeben: Jody C Baumgartner, Bruce I. Newman
- Verlag: Taylor & Francis
- ISBN-10: 1000909131
- ISBN-13: 9781000909135
- Erscheinungsdatum: 30.06.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.87 MB
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