Political Marketing (ePub)
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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur
Brian Conley is an Associate Professor in the Government Department at Suffolk University in Boston, US. His research and teaching interests are in the areas of political parties, the US electoral politics and political marketing. With Jennifer Lees-Marshment and Kenneth Cosgrove he co-edited Political Marketing in the United States (2014).
Edward Elder's research focuses on political marketing and communication in New Zealand and the United States. He published the book Marketing Leadership in Government (2016) and worked as an analyst for Vote Compass leading into the 2017 New Zealand General Election.
Robin Pettitt is a Senior Lecturer at Kingston University, London, UK, who specialises in the internal life of political parties and is currently writing a book on how parties recruit and retain their activists.
Vincent Raynauld is an Assistant Professor in the Department of Communication Studies at Emerson College, Boston, US. His areas of research interest and publication include political communication, political marketing, social media, research methods, e-politics, elections, and journalism.
André Turcotte is an Associate Professor in the Riddell Graduate Program in Political Management and the School of Journalism and Communication at Carleton University in Canada. His research focuses on elections, market intelligence and opinion research and he has advised politicians at all levels of government in Canada.
- Autoren: Jennifer Lees-Marshment , Brian Conley , Edward Elder , Robin Pettitt , Vincent Raynauld , André Turcotte
- 2019, 3. Auflage, 286 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1351136887
- ISBN-13: 9781351136884
- Erscheinungsdatum: 07.05.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 3.70 MB
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