Popularizing Science in the Digital Era (ePub)

Name: Popularizing Science in the Digital Era
Brand: Taylor & Francis
SKU: 147941378
Price: 53.49 EUR
Availability: OnlineOnly

A Multimodal Genre Perspective on TED Talk Videos (Sprache: Englisch)

Autor: Sichen Xia

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Popularizing Science in the Digital Era, Sichen Xia

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This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

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Autoren-Porträt von Sichen Xia

Dr. Sichen Xia is Lecturer at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen. Her research interests include English for Specific Purposes, genre analysis, multimodality, scientific popularization, and digital literacy.