Portfolio: The Little Blue Book of Advertising (ePub)
This is a short, fun-to-read,...
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This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
#3 Read what your customer reads, watch what she watches
#10 Quality is the absence of nonquality signals
#15 Sell the benefit, the advantage, and the feature-in that order
#19 Get the no-bodies out of your approval process
#41 Know when and how to scream "sale"
Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn't work in today's advertising world.
- Autoren: Jeff Woll , Steve Lance
- 2006, 288 Seiten, Englisch
- Verlag: Penguin Publishing Group
- ISBN-10: 1101216271
- ISBN-13: 9781101216279
- Erscheinungsdatum: 06.07.2006
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.96 MB
- Mit Kopierschutz
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