The Marketing Playbook (ePub)

Name: The Marketing Playbook
Brand: Penguin Publishing Group
SKU: 74145017
Price: 5.99 EUR
Availability: OnlineOnly

Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market (Sprache: Englisch)

Autoren: John Zagula , Rich Tong

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The Marketing Playbook, John Zagula, Rich Tong

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Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end...

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Produktinformationen zu „The Marketing Playbook (ePub)“

During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages.

Now they're sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company.

The Marketing Playbook explains the five basic strategies for a competitive market-The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world.

Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.

Autoren-Porträt von John Zagula, Rich Tong

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines.

Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.

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Bibliographische Angaben

Autoren: John Zagula , Rich Tong
2004, 336 Seiten, Englisch
Verlag: Penguin Publishing Group
ISBN-10: 1440684979
ISBN-13: 9781440684975
Erscheinungsdatum: 21.10.2004

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Größe: 1.52 MB
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Sprache:

Englisch

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