Practical Strategic Management (ePub)

Eiichi "Eric" Kasahara, born in 1958, is a Japanese management consultant and researcher. He has a PhD in International Studies and serves as president of the Asia Pacific Research Institute of Marketing (APRIM). His specialities are in industrial goods marketing, management strategy, consumer behavior, marketing management, marketing research, global marketing, venture management, and other fields.

Kasahara earned his PhD from the International Studies Program of Waseda University Graduate School (International Management), his MIM from Thunderbird School of Global Management, and his CPD from Wharton School. He consults at the Asia Pacific Research Institute of Marketing on cross-functional problem-solving support for industrial goods companies listed on the Tokyo Stock Exchange as well as venture companies and growing medium size business clients in areas ranging from research, development, and business development to marketing, sales, finance (IPO, M&A), corporate communication (CI, IR), executive training, and more.

He is also a member of Japanese Academy of Small Business Studies; The Japanese Society for Science Policy and Research Management; Academic Association for Organizational Science; and The Japanese Academic Society for Ventures and Entrepreneurs. He is a guest researcher at Shibaura Institute of Technology Graduate School (2013–present) and a researcher at Rikkyo University Institute of Tourism (2013–present).

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