Product Manager's Handbook 4/E (ePub)
(Sprache: Englisch)
The essential guide to seamless product management for today s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager s Handbook has been fully revised and updated to give you the edge in...
Leider schon ausverkauft
eBook
86.19 €
43 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Product Manager's Handbook 4/E (ePub)“
The essential guide to seamless product management for today s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager s Handbook has been fully revised and updated to give you the edge in today s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager s Handbook shows you how to integrate your organization s disparate segments into a cooperative, results-focused unit that produces satisfying products from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions Create business cases including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products and beat the competition at every turn.
Bibliographische Angaben
- Autor: Linda Gorchels
- 2011, 432 Seiten, Englisch
- ISBN-10: 007177341X
- ISBN-13: 9780071773416
- Erscheinungsdatum: 16.09.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Product Manager's Handbook 4/E"
0 Gebrauchte Artikel zu „Product Manager's Handbook 4/E“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Product Manager's Handbook 4/E".
Kommentar verfassen