Prospect Research for Fundraisers / The AFP/Wiley Fund Development Series (PDF)

Essential tools for implementing right-sized prospect research
techniques that help nonprofit organizations reach their
fundraising goals

Written especially for front-line fundraisers, Prospect
Research for Fundraisers presents a practical understanding of
prospect research, prospect management, and fundraising analytics,
demonstrating how research can be used to raise more money. Filled
with examples, case studies, interviews, and stories, this unique
book is structured around the fundraising cycle and illustrates the
myriad of current and ever-changing prospect research tools and
techniques available to boost an organization's fundraising
effectiveness.

From essential overviews to how-to-search skills, this practical
book gives development officers the tools to understand how to use
prospect research in ways that best fit their goals for each stage
of the fundraising cycle.

* Provides practical insight to understand the best use of each
prospect research tool and technique

* Features a companion website with a variety of online tools to
help readers implement key concepts

* Part of the AFP Fund Development Series

Prospect Research for Fundraisers provides fundraisers
with an understanding of what prospect research is and which
resources are available to small organizations that have limited
internal capacity, medium-sized organizations building capacity,
and large organizations wanting to maximize their strengths. It
offers a practical understanding of the relevant tools at the
disposal of development officers and managers responsible for
hiring, outsourcing, purchasing, managing, and implementing
prospect research within their organizations.