Research Methods in Luxury Management (PDF)

Name: Research Methods in Luxury Management
Brand: Taylor & Francis
SKU: 149031023
Price: 53.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Michael J. G. Parnwell , Kelly Meng

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Research Methods in Luxury Management, Michael J. G. Parnwell, Kelly Meng

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This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

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This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

Autoren-Porträt von Michael J. G. Parnwell, Kelly Meng

Michael J.G. Parnwell is Professor Emeritus of East Asian Studies at the University of Leeds, UK. His academic background is in development studies, sustainability and tourism, and he has taught research methods for over 20 years, including at Goldsmiths, University of London, the University of Leeds, the University of Hull and the Macau Institute of Science and Technology, and in Thailand, Vietnam and Cambodia.

Kelly Meng is the programme director for the MA in Luxury Brand Management at Goldsmiths, University of London, UK. Kelly has previously held senior managerial positions with leading international companies in the retail and luxury industries. Kelly is also author of South African Business in China: Navigating Institutions (Routledge, 2022).