Retail Design (ePub)
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The economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. Retail Design provides students, researchers and practitioners with a detailed assessment of global retail design. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication.
Ann Petermans holds a PhD in Architecture and is affiliated to the Faculty of Architecture and Arts of Hasselt University (Belgium). Her PhD focused on the translation and investigation of the principles and practices of the 'experience economy' within the discipline of interior architecture in general, and retail design in particular. Her current research is on experience, well-being and happiness in architecture and interior architecture. Ann also teaches on these subjects in the Master's in Architecture and Interior Architecture at Hasselt University.
Anthony Kent is Professor of Fashion Marketing at Nottingham Trent University. He completed a PhD from the University of the Arts London for his research into the locational contexts of fashion retail stores, their built environments and interior design. He is a Member of the Chartered Institute of Marketing, Fellow of the Royal Society of Arts, Fellow of the Higher Education Institute, and he is Chair of the Marketing Special Interest Group of the British Academy of Management.
- 2016, 246 Seiten, Englisch
- Herausgegeben: Ann Petermans, Anthony Kent
- Verlag: Taylor & Francis
- ISBN-10: 1317064569
- ISBN-13: 9781317064565
- Erscheinungsdatum: 01.12.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.40 MB
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